“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. For my websites and blogs I use Google Analytics to do this.
There are multiple resources to help you grow your knowledge in Google Analytics. A blog is a great way to make connections and start a continued relationship with your target audience. Using SEO on your blog will help you keep your website fresh and current, give others sites more reasons to link back to yours, and keep people on your blog for longer.
You can tell almost instantly when a website hasn’t been updated in years. When it hasn’t, it doesn’t take long before you lose all interest in what you are seeing. It is so important to keep your blogs and website fresh and filled with current content. The goal of a search engines is to give updated information to its audiences. Web pages and blogs that are regularly updated signal to them that the website is alive and offering fresh content. It also gives the search engine algorithms more reason to index your website more often, keeping it more on their radar over time. Having a blog is a practical tool that allows your website to have a reason to be updated on a regular basis.
Another strength of tracking the SEO on your blog is having others sites link back to yours. In order for Google to see my website as trustworthy and useful, other respected sites have to link back to mine. Research has found that companies that have a blog on their website earn up to 97% more inbound links. When you write a blog, you fill your website with pages of valuable information. When other websites decide your content is valuable, they can link to your blogs which will drive traffic to back to your page.
Finally, tracking your SEO on your blog can keep your audience on your pages longer. A search engines top priority is providing people with the information they are looking for. If someone does a search and clicks on a result and stays on the website for a while, that signals to Google that this website is actually very helpful. I have found that if someone comes to your website from a blog post that shows up in the search results, then they are going to have more reason to stick around for a while and read the whole thing compared to someone who lands on a page with less text or information. This concept only intensifies with longer, more comprehensive posts. SEO researchers have found that long blog posts tend to perform better than shorter ones. Research found that the average first-page result on Google is nearly 2,000 words long.
Understanding and using SEO is so important to being successful and improving your website and blog. SEO is made up of multiple elements and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it will help you keep your website fresh and current, give others sites more reasons to link back to yours, and keep people on your blog for longer.